Breast Cancer Awareness Month is the single biggest moment of the year for breast cancer visibility, fundraising, and frank conversation — across 96 countries, on four continents, in every workplace and every family.
Awareness is not a slogan. It is the precondition for everything else: the early conversation, the first appointment, the family history question nobody wanted to ask, the fundraising decision that unlocks a year of research.
In October, the attention is there. We spend the rest of the year earning it. Our job is to make sure the attention leads somewhere real — to science, not spectacle.
PinkRibbon International funds scientific research and supports prevention programs. We do NOT provide screening, treatment, or clinical services.
Pick one. They all move the science forward.
Pin a ribbon, wear a pink shirt, turn your team's Slack theme pink for the month. Small visual signals start conversations that save lives.
Tell us — or post publicly — why this mission matters to you. Stories are how we move from "1 in 8" to real women with real names. See Get Involved for how to contribute.
Host a bake sale, a run, a workplace match, a family breakfast. Every October we see ordinary people run extraordinary campaigns — and 85% of every dollar lands in a research grant.
If you only do one thing this October, donate. One donation = one verified grant, one named researcher, one step closer to the science that ends this disease. Donate now →
Every October we run, or support, a handful of flagship campaigns worldwide. The full list — live and past — lives in our campaigns hub.