A joint campaign with India Turns Pink, Chennai — moving beyond awareness to drive systemic, measurable impact. Reducing breast cancer deaths in India through early intervention, accessible screening, and scientific support.
Breast cancer is one of the most serious health challenges facing women in India — not because it is untreatable, but because far too many cases are detected at an advanced stage. In rural and semi-urban communities, awareness is low, screening is inaccessible, and cultural barriers delay women from seeking care.
PinkRibbon International and India Turns Pink are working together to change this — through She Matters education workshops, partnerships with hospitals and mobile screening providers, and targeted medical programmes during Pink October. Our goal: ensure early detection is universally accessible, not limited by location or income.
Trains a community health advocate to deliver breast health education workshops in her neighbourhood.
Funds a full day of mobile screening in a rural community, bringing early detection directly to women who need it most.
Sustains a regional screening partnership for one month, providing ongoing access to mammography and clinical support.
We believe that every dollar must work as hard as our scientists. That is why we guarantee that 85% of all donations go directly to research and patient care. Only 15% is utilized for the essential operations that keep our global network running.
Every woman in India deserves the chance to be screened early. Your generosity powers the education, screening, and science that saves lives.